SEO AND PPC

Difference Between SEO and SEM


SEO can be described as "optimization techniques" that aim to provide a user with google or another search algorithm to increase the visibility of your business online. For the people those unfamiliar, SEO stands for "Search Engine Optimization." It is about using an SEO strategy that provides a compelling user experience through the content of the website while providing a search algorithm.



For every business today, their SEO rankings can determine how many visitors will bring in and transfer leads, daily leads, or even purchases (customers). Therefore, every business needs an SEO strategy to show their products or services in search engine result page when user search term related to your business , product or services.
While you sell your business online as a boss, SEO can change the way you turn visitors into clients of your brand and it can only be possible when there is the best digital marketing company that provides seo services.

SEM

SEM stand for search engine marketing is an online advertising approach in which marketers pay each time when a user clicks on one of their online adverts that shown in a search engine result page.

when a user search any query search engine shows many ads results but the possibility of user click depend on your title and description , how you attract or describe your product or service such that user will click on your advertisement.


For example, one may search for "best dental clinic near me " as the result given is always according to the query displayed in searches that leads to trigger "Pay per click".

Benefits of SEM

  1. Using keyword optimisation 

  2. Chances of higher conversions 

  3. 50% of people who click the ad converts 

  4. Highest paid ads get 42% more clicks  

  5. Increase in CPC = Decreasing CTR

  6. PPC is not affected by the latest SEO updates 

  7. 95% of PPC happens on mobiles 

  8. Using words like “Free” or “Cheap” can bring conversions 

  9. PPC can be pocket friendly with a daily budget

Business owners only can get the benefits until they have money in their advertising account , No Money , No Visibility that's why Most of the businesses do SEO . Organic results are More trustable than Ads.

You may also read other blogs.

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